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Our Mission

To disrupt the soft drinks market with the very best organic, sustainable, booch

We are uncommonly good in every way imaginable

Taste is everything

Taste connects us and expands our sensory experience of life. It gives pleasure and relaxes the body and mind. For us, great taste is the doorway to better decisions.

We craft our products with love

We believe in making things with love, that actions speak louder than words and organic quality creates health. We are alive and so is everything we make.

We create harmony and give respect

We are responsible and respectful to all. We don’t always get it ‘right’ but we do learn and grow our culture together, aspiring to minimise harm and maximise health.

We give back because it’s the right thing for us and the planet

We give locally and globally because it makes a difference. We take care of each other, our communities, our customers and our planet because we are all connected.

We positively disrupt and challenge

We combine social and physical science to positively challenge the norm. We disrupt outdated stories & systems, we educate, we experiment and play with potential.


Fancy a healthier soft drink? Why not create your own pack of any flavour combinations or one of our multipacks.


Find out how making the UK’s favourite Kombucha makes a difference. Read more